Doctoral students

  1. Members
  2. Doctoral students
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Jeong-Eun Kim

  
Public Communication, Public Policy, Conflict Communication

Education Ph.D. Program in Advertising and Public Relations, Hanyang University
Master's Degree in Advertising and Public Relations, Hanyang University
Bachelor's Degree in Advertising and Public Relations, Hanyang University
Professional Experience Policies Secretary to LEE YONGSUN (The 21st Member of the National Assembly), The National Assembly of the Republic of Korea.

Public Relations and Marketing Specialist, Public Relations Office, Seoul Metropolitan Council.

Researcher, Media Center, Corea Institute for a New Society.

Account Executive (AE), Advertising Agency ‘Campainers’ (Clients: Lina Life Insurance, SK Securities, Doosan Tower, etc.)
Research Topics Public Communication (Public PR and Campaigns), Public Policy, Conflict Communication
Papers

2024. Exploring a Mediating Role of Online Activism Associated with Pro-environmental Behaviors: Examining Associations among Cognitive, Affective Factors about Global Warming and Pro-environmental Behaviors. The Korean Journal of Advertising and Public Relations, 26(1), 73-116.

2023. Exploring Influential Variables for Enhancing Intergenerational Solidarity : With Stereotypes of the Elderly Generation, Emotions, Moral Foundations, Ageism, and Media Contacts. Advertising Research, 136, 110-149.

2018. An Exploratory Study on Factors Leading to College Students’ Voting Intention : Perceptions about Political Conversations, Preferential Voting, and Internal & External Political Efficacy. Journal of Public Relations, 22(5), 1-29.

2017. A Study of the Factors Affecting Voting for Increasing Young Voters Turnout. Master's thesis. Hanyang University Graduate School. Seoul.
Awards Commendation from the Secretary-General of the Seoul Metropolitan Council.
Others IC-PBL, "Elderly Employment Policy" Sympathy Campaign targeting the 2030 generation. (Clients: Korea Labor Force Development Institute for the added)

 

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Yushu Sun

  
College PR, Public Campaign, Policy PR

  Education 2021, Master of Mass Communication, Pukyong National University.
Research Topics College PR, Public Campaign, Policy PR
Professional Experience (Former) KCMEDICAL & Busan Medical Tour Overseas Center(Shanghai) PR Advisor
Papers

2025. Exploring Formative Process of Climate Change Responsive Behaviors Based on the Societal Risk Reduction Motivation Model. The Korean Journal of Advertising and Public Relations, 27(1), 200-245.

2024. Effects of Message Appeal Types, Stereotypes, and Altruism on Perceived Opportunity Inequality, Attitudes, and Policy Support toward Children of Deaf Adult (CODA): An Exploration of Public Communication Strategies for CODA. THE KOREAN JOURNAL OF ADVERTISING, 35(3), 31-58.

2024. Yesterday, Today, and Tomorrow of Public Relations Research in South Korea. Journal of Public Relations, 28(1), 107-138. 

2023. The Effects of Students' Perceptions on University's SNS Communication, President's Social Presence and Leadership on University-Student Relationships and Behavioral Intentions of Students. Journal of Public Relations, 27(3), 1-33.

2023. Exploring Influential Variables for Enhancing Intergenerational Solidarity : With Stereotypes of the Elderly Generation, Emotions, Moral Foundations, Ageism, and Media Contacts. Advertising Research, 136, 110-149.

2022. Effects of College Mascot as a Communication Tool on University-Students Relationships : An Empirical Study on Intentions of Donation, University Recommendation, and Alumni Activity. Advertising Research, 135, 262-297.

2022. An Exploratory Study on Influential Factors Involved in Policy Participation Behaviors of Carbon Neutrality : Based on Unified Theory of Acceptance and Use of Technology and Value-based Adoption Model. The Korean Journal of Advertising and Public Relations, 24(2), 121-160.
Presentations

2023. What is the current state of PR research in South Korea? A content analysis of PR articles published in Korean top journals over the decade from 2013 to 2022. 2023 Fall Conference of the Korean Society of Advertising & Public Relations.

 

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Xiangbo Ding

  
Health/Environmental/Media Communication, PR

Education 2023 ~ present, Ph.D. Program in Advertising and Public Relations, Hanyang University
2020 ~ 2022, Master's Degree in Advertising and Public Relations, Hanyang University
Research Topics Health communication, Environmental communication, Media communication, Public relations
Papers 2024. Can Chinese Pastoral Videos be Effective for Promoting Foreign Viewers’ Travel and Word-of-Mouth Intention? Exploring Characteristics of Chinese Influencer, Attributes of Content, and the Mediating Role of Parasocial Interaction. Asian Communication Research, 21(2), 234-255.

 

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TEL: +82-31-400-5427
EMAIL: mjhan909@hanyang.ac.kr
Representative Miejeong Han, Professor
Administrator Yushu Sun
Staff Yushu Sun
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