Publications

2025

Exploring Formative Process of Climate Change Responsive Behaviors Based on the Societal Risk Reduction Motivation Model. The Korean Journal of Advertising and Public Relations, 27(1), 200-245.

Exploring a Mediating Role of Online Activism Associated with Pro-environmental Behaviors : Examining Associations among Cognitive, Affective Factors about Global Warming and Pro-environmental Behaviors. The Korean Journal of Advertising and Public Relations, 26(1), 73-116.
Effects of Message Appeal Types, Stereotypes, and Altruism on Perceived Opportunity Inequality, Attitudes, and Policy Support toward Children of Deaf Adult (CODA): An Exploration of Public Communication Strategies for CODA. THE KOREAN JOURNAL OF ADVERTISING, 35(3), 31-58.
Can Chinese Pastoral Videos be Effective for Promoting Foreign Viewers’ Travel and Word-of-Mouth Intention? Exploring Characteristics of Chinese Influencer, Attributes of Content, and the Mediating Role of Parasocial Interaction. Asian Communication Research, 21(2), 234-255.

The Effects of Students' Perceptions on University's SNS Communication, President's Social Presence and Leadership on University-Student Relationships and Behavioral Intentions of Students . Journal of Public Relations, 27(3), 1-33.
Exploring Influential Variables for Enhancing Intergenerational Solidarity: With Stereotypes of the Elderly Generation, Emotions, Moral Foundations, Ageism, and Media Contacts. Advertising Research, 136, 110-149.
A Study on the Effect of Perceived Seriousness of Climate Change and Perceived Policy Efficacy on Carbon Neutrality Policy Support and Policy Participation Intention : Focusing on the Mediating Effect of Policy Literacy. The Korean Journal of Advertising and Public Relations, 25(1), 205-242.

Effects of College Mascot as a Communication Tool on University-Students Relationships: An Empirical Study on Intentions of Donation, University Recommendation, and Alumni Activity. Advertising Research,135, 262-297.
An Exploratory Study on Influential Factors Involved in Policy Participation Behaviors of Carbon Neutrality : Based on Unified Theory of Acceptance and Use of Technology and Value-based Adoption Model. The Korean Journal of Advertising and Public Relations, 24(2), 121-160.
From Owned to Shared, a Study on the Intention of Continuous Use of Shared Consumption according to the Merdia Literacy Capabilities: Focusing on the Mediating Effect of Perceived Value and Reliability. Advertising Research, 132, 133-165.

An Analysis of Research Trends of Chinese Advertising Published in Korea : Articles Registered in KCI from 2011 to 2020. Korean Journal of Journalism & Communication Studies, 65(5), 328-366.
Perceived threat and efficacy on pro-environmental attitudes and behavioral intentions : A possibility of extending EPPM with anticipated guilt as a mediating variable . Journal of Public Relations, 25(1), 50-89.

Exploratory Study on Searching for Factors Associated with Intention of Continuous Use and Intention of Distribution of YouTube Medical Information. Advertising Research, 126, 80-109.
A Survey on Examining the Effects of Internal Communications and Social Capital on Perceptions of Business Performance among Startup Companies : Exploring a Mediating Role of Social Capital. The Korean Journal of Advertising and Public Relations, 22(2), 76-114.

Exploratory Survey on Factors Involved in Endorsement Potentials of Youtube Influencers : Characteristics of Influencers, Characteristics of Video Contents, and Para-Social Interactions . Journal of Public Relations, 23(5), 35-71.
Exploring Factors that Affect Acceptance and Diffusion of Rumors on MERS. Advertising Research, 122, 104-133.

An Exploratory Study on Understanding Corporate Museum Likability and Corporate Image : Testing Variables with the Use of Media Platforms, Intention of Sponsorship, Anti-corporate Sentiment, and Authenticity of Mecenat. Media, Gender & Culture, 33(4), 53-106.
An Exploratory Study on Factors Leading to College Students’ Voting Intention : Perceptions about Political Conversations, Preferential Voting, and Internal & External Political Efficacy. Journal of Public Relations, 22(5), 1-29.
Searching for Factors Associated with Teenagers’ Attitudes and Behavioral Intention of Plastic Surgery : SATAQ, Interest in Appearance, Reference Groups, and Use of SNS. Media, Gender & Culture, 33(1), 51-92.

An Exploratory Search for Factors that Help form Employees’ Psychological Ownership and Corporate Image : Perceived Authenticity of Corporate Image Advertising, Job Satisfaction, and Internal Communication Satisfaction. Advertising Research, 115, 297-331.

Search for Ways to Promote Donation Behaviors through Campaigns on Social Network Service : Influences of Individual Dispositions, Perceived Attributes of Facebook use and Altruistic Motivation on Intention of Donation Behaviors. Media, Gender & Culture, 31(3), 257-291.

The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving in the context of South Korea. Asian Journal of Communication, 26(1), 76-93.
Exploring the Storytelling Technique in TV Public Advertisements : From 2003 to 2013. Journal of Public Relations, 19(2), 51-73.
A Survey on Effects of Mobile Reward Application Advertising - Effects of Memory and Purchase Intention. The Korean Journal of Advertising and Public Relations, 17(2), 71-103.

An Analysis of News Reporting Pattern on a Socio-technical Disaster : A Case of Hydrofluoric Acid Leak in Gumi. Crisisonomy, 10(11), 21-53.
An Exploratory Study on Marketing Effects of the Professional Baseball Team Loyalty Intentions of Team Product Purchase and of Revisit to Baseball Parks. Advertising Research, 101, 31-61.
The Effects of Government’s Conflict Management Strategy on Public Communication Behaviors and Policy Acceptance. THE KOREAN JOURNAL OF ADVERTISING, 25(1), 91-125.