Presentations

The effects of message framing, stereotypes, and altruism on attitudes and policy supports for CODA: A study on the messages of CODA public service advertising and campaign. 2023 Fall Conference of The Korean Advertising and PR Practitioners Society.
What is the current state of PR research in South Korea? A content analysis of PR articles published in Korean top journals over the decade from 2013 to 2022. 2023 Fall Conference of the Korean Society of Advertising & Public Relations.
College students' perceptions of YouTube content regulation. 2019 Fall Conference of the Korean Society of Advertising & Public Relations.
An exploratory study of the determinants of influencer marketing effectiveness: Focusing on influencer characteristics, content characteristics, and para-social interactions. 2019 Fall Conference of the Korean Academic Society for Public Relations.
Content analysis of PR research in the context of new media. 2015 Conference of the Korean Academic Society for Public Relations.
A study of media framing of social disasters: The case of the Gumi hydrofluoric acid leak. 2013 Fall Conference of the Korean Society of Advertising & Public Relations.
The effects of government conflict management strategies on public communication behavior and policy acceptance of public conflict issues. 2013 Fall Conference of the Korea Advertising Society.

Presentations - PCL