Professor

Miejeong Han, Professor

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Lab	Room 412, College of Communication
Tel	+82-31-400-5427
E-mail	mjhan909@hanyang.ac.kr

Dr. Han is a professor of the Department of Advertising and Public Relations at Hanyang University and her major research fields are environmental communication, online activism, social media campaigns, aging issues and policy PR. She has researched on audiences, message strategies, meta-verse media, and communication characteristics involved in the communication process of public issues/problems, and is interested in establishing and expanding theories of public communication in digital communication environments and solving public problems through more appropriate communication with research results.

Education

1997. 08 Ph.D., Department of Communication, Cornell University
1993. 01 M.A., Department of Communication, Cornell University
1989. 03 Graduated from Department of Consumer Science, Seoul National University

Professional experience

2003 - Present, Professor, Dept. of Advertising and Public Relations, Hanyang University
2009 - 2010, International scholar, Dept. of Informatics, The University of Tokyo
1998 - 2002, Dept. of Business, Sungkyul University
2000 - 2001, Visiting scholar, Cornell University

Association experience

2011 - Present, Member of Advisory Committee, Korea Broadcasting and Advertising Corporation (KOBACO)
2012 - 2013, Auditor, The Korean Society for Journalism & Communication Studies (KSJCS)
2010 - 2011, Managing Director, Korea Women's Association for Communication Studies
2010 - 2011, Planning Director, Korea Advertising Society
2006 - 2009, Member of Future Committee, KSJCS
2007 - 2008, Managing Director, KSJCS
2005 - 2007, Editorial Board Member, Korea Academic Society for Public Relations

Publications

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2025	Exploring Formative Process of Climate Change Responsive Behaviors Based on the Societal Risk Reduction Motivation Model. The Korean Journal of Advertising and Public Relations, 27(1), 200-245.
2024	Exploring a Mediating Role of Online Activism Associated with Pro-environmental Behaviors : Examining Associations among Cognitive, Affective Factors about Global Warming and Pro-environmental Behaviors. The Korean Journal of Advertising and Public Relations, 26(1), 73-116. Can Chinese Pastoral Videos be Effective for Promoting Foreign Viewers’ Travel and Word-of-Mouth Intention? Exploring Characteristics of Chinese Influencer, Attributes of Content, and the Mediating Role of Parasocial Interaction. Asian Communication Research, 21(2), 234-255.
2023	Exploring Influential Variables for Enhancing Intergenerational Solidarity: With Stereotypes of the Elderly Generation, Emotions, Moral Foundations, Ageism, and Media Contacts. Advertising Research, 136, 110-149. A Study on the Effect of Perceived Seriousness of Climate Change and Perceived Policy Efficacy on Carbon Neutrality Policy Support and Policy Participation Intention : Focusing on the Mediating Effect of Policy Literacy. The Korean Journal of Advertising and Public Relations, 25(1), 205-242.
2022	Effects of College Mascot as a Communication Tool on University-Students Relationships: An Empirical Study on Intentions of Donation, University Recommendation, and Alumni Activity. Advertising Research,135, 262-297. An Exploratory Study on Influential Factors Involved in Policy Participation Behaviors of Carbon Neutrality : Based on Unified Theory of Acceptance and Use of Technology and Value-based Adoption Model. The Korean Journal of Advertising and Public Relations, 24(2), 121-160.
2021	An Analysis of Research Trends of Chinese Advertising Published in Korea : Articles Registered in KCI from 2011 to 2020. Korean Journal of Journalism & Communication Studies, 65(5), 328-366. Perceived threat and efficacy on pro-environmental attitudes and behavioral intentions : A possibility of extending EPPM with anticipated guilt as a mediating variable . Journal of Public Relations, 25(1), 50-89.
2020	Exploratory Study on Searching for Factors Associated with Intention of Continuous Use and Intention of Distribution of YouTube Medical Information. Advertising Research, 126, 80-109. A Survey on Examining the Effects of Internal Communications and Social Capital on Perceptions of Business Performance among Startup Companies : Exploring a Mediating Role of Social Capital. The Korean Journal of Advertising and Public Relations, 22(2), 76-114.
2019	Exploratory Survey on Factors Involved in Endorsement Potentials of Youtube Influencers : Characteristics of Influencers, Characteristics of Video Contents, and Para-Social Interactions . Journal of Public Relations, 23(5), 35-71. Exploring Factors that Affect Acceptance and Diffusion of Rumors on MERS. Advertising Research, 122, 104-133.
2018	An Exploratory Study on Understanding Corporate Museum Likability and Corporate Image : Testing Variables with the Use of Media Platforms, Intention of Sponsorship, Anti-corporate Sentiment, and Authenticity of Mecenat. Media, Gender & Culture, 33(4), 53-106. An Exploratory Study on Factors Leading to College Students’ Voting Intention : Perceptions about Political Conversations, Preferential Voting, and Internal & External Political Efficacy. Journal of Public Relations, 22(5), 1-29. Searching for Factors Associated with Teenagers’ Attitudes and Behavioral Intention of Plastic Surgery : SATAQ, Interest in Appearance, Reference Groups, and Use of SNS. Media, Gender & Culture, 33(1), 51-92.
2017	An Exploratory Search for Factors that Help form Employees’ Psychological Ownership and Corporate Image : Perceived Authenticity of Corporate Image Advertising, Job Satisfaction, and Internal Communication Satisfaction. Advertising Research, 115, 297-331.
2016	Search for Ways to Promote Donation Behaviors through Campaigns on Social Network Service : Influences of Individual Dispositions, Perceived Attributes of Facebook use and Altruistic Motivation on Intention of Donation Behaviors. Media, Gender & Culture, 31(3), 257-291.
2015	The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving in the context of South Korea. Asian Journal of Communication, 26(1), 76-93. Exploring the Storytelling Technique in TV Public Advertisements : From 2003 to 2013. Journal of Public Relations, 19(2), 51-73. A Survey on Effects of Mobile Reward Application Advertising - Effects of Memory and Purchase Intention. The Korean Journal of Advertising and Public Relations, 17(2), 71-103.
2014	An Analysis of News Reporting Pattern on a Socio-technical Disaster : A Case of Hydrofluoric Acid Leak in Gumi. Crisisonomy, 10(11), 21-53. An Exploratory Study on Marketing Effects of the Professional Baseball Team Loyalty Intentions of Team Product Purchase and of Revisit to Baseball Parks. Advertising Research, 101, 31-61. The Effects of Government’s Conflict Management Strategy on Public Communication Behaviors and Policy Acceptance. THE KOREAN JOURNAL OF ADVERTISING, 25(1), 91-125.

Books

2003, <Internet PR>, Communication Books
2003, <Website Strategy Workbook>, Green Press

Awards

2012, Best Thesis Advisor, Korean Association of Advertising & Public Relations

Professor - PCL